Nov 16, 2025
Quick Summary
Rippl Impact Gear partnered with Sinag Marketing in September 2022 to build their entire retention system from scratch. What began as a small, seasonal brand for snowboarders has since evolved into a year-round business serving both snowboarders and motorbikers.
Through a complete email and SMS strategy, Rippl consistently drives over 20% of total store revenue from email alone and continues to scale each year.
Partnership: September 2022 – Present
Services: Full Email + SMS Retention System
Growth: Multi-year sales and retention increase across every season
Brand Overview
Rippl Impact Gear designs premium impact and comfort shorts and various other products built for snowboarders, motorbikers, and action-sport enthusiasts.
When we first started working together, the brand operated mainly during the winter season and had limited backend systems in place. Over time, as their product line expanded and demand grew across new markets, our goal was to build a retention strategy that could perform year-round while staying authentic to their community-driven brand voice.
Our Approach
We started by setting up the entire retention foundation:
Built all core flows, including Welcome, Abandoned Cart, Post-Purchase, and Win-Back
Created a seasonal campaign calendar aligned with their winter product cycles and expanded into summer product pushes
Added SMS automation and campaign flows for faster conversions during launches
Introduced segmentation and testing to tailor messaging for different audiences (snowboarders vs moto riders)
Designed pop-ups to grow the list and improve lead quality
As Rippl expanded its audience, we continuously refined campaign timing, product storytelling, and seasonal transitions to keep engagement consistent throughout the year.
Results
What began as a seasonal store has grown into a year-round eCommerce brand generating millions in sales every year, with email and SMS as key revenue pillars.
Email now contributes roughly one-fifth to one-quarter of total store revenue every year, supported by strong engagement and repeat-purchase rates.
Year over year, total revenue and attributed email revenue have grown by several multiples, and 2025 is already shaping up to be their biggest year yet.
Client Feedback
“The Sinag team has been with us since the early days. They understand our brand, our customers, and what drives sales. Retention has become one of our strongest growth levers thanks to their ongoing work.”
Rippl Impact Gear Team
