Nov 16, 2025
Quick Summary
Within just 30 days of partnering with Sinag Marketing, Breeze, a pet wellness brand helping dog and cat owners keep their pets healthy, transformed its underperforming email program into a major profit channel.
Campaign revenue: $2,880 → $12,849 (+346%)
Flow revenue: $39,598 → $120,108 (+203%)
Email share of total store revenue: 25%
Pop-up submission rate: 28%
Returning customer rate: from 1.09% → 2.5% (now 30%+)
Engagement: higher CTRs, subscription adoption, and repeat purchases
All achieved within the first 30 days of collaboration, and two years later, Breeze continues to grow with us to this day.
Brand Overview
Breeze sells premium pet-wellness products designed for owners who truly care about their pets’ long-term health.
Before working with us, their email and SMS setup was minimal: a few poorly built flows, no segmentation, and campaigns sent to the entire list without strategy. This led to a lot of untapped potential and inconsistent revenue from email.
Their goal was clear: → Increase profit by improving customer return rate → Grow subscription sales → Find a retention partner who could handle the entire backend so the team could focus on product and acquisition.
Our Approach
When Breeze came onboard, we started with a full audit of their Klaviyo account. The findings were clear: there was huge potential hiding behind a poor structure.
1. Complete Flow Rebuild
We rebuilt every flow from the ground up, including Welcome, Abandoned Cart, Post-Purchase, Win-Back, Subscription, Browse Abandonment, and more.
We also introduced our Backend Subscription System, a specialized flow sequence that encouraged one-time buyers to become subscribers, significantly improving CLTV.
2. Strategic Campaign Calendar
We shifted from random “blast and pray” emails to a data-driven campaign plan.
3–4 targeted campaigns per week
Consistent A/B testing across subject lines, CTAs, and creative
A mix of educational, product-focused, seasonal, and non-discount campaigns to keep content engaging and profitable
3. High-Converting Pop-Up
We replaced the old slide-in with a full-page, third-party pop-up tool built for performance. The new design featured cleaner visuals, compelling copy, and a zero-party data question that helped personalize follow-ups.
As a result, the submission rate jumped to 28%, adding more qualified subscribers to the list.
4. SMS Integration
We added SMS automations at key points like Welcome and Abandoned Cart, along with product-drop and subscription-update campaigns. This created a seamless multi-channel experience that converted quickly and boosted engagement.
5. Segmentation and Testing
Every campaign was segmented by purchase behavior, engagement level, and subscription intent. We continuously ran A/B tests across creatives, copy, and send timing to refine what worked best for Breeze’s audience.
Results
Within the first month, Breeze experienced a complete turnaround across all retention metrics.
Email revenue grew by 213.5% month over month, driven by optimized flows and consistent campaign testing.
Email now accounts for 25% of total store revenue, supported by a 28% pop-up submission rate and a strong lift in customer subscriptions.
The returning customer rate rose from 1.09% to 2.5% in February 2024, and today it sits above 30%, showing long-term retention growth.
Client Feedback
“We were honestly nervous at first because our last agency didn’t deliver. After seeing the results, we felt complete relief. Now we can finally focus on the front end knowing our backend is in good hands.”
Breeze Team
